Accessibility refers to making products usable for people with visual, auditory, motor, and other disabilities. Examples of accessibility features for software products include screen reader support, text equivalents for graphics, keyboard shortcuts, change of display colors to high contrast, and so on. Premiere Pro provides some tools that make it accessible to use and tools that you can use to create accessible content. You finished your project, and you’re ready to show it to the world. The only thing left to do is export it in a device-friendly format. Learn how to export your video to mp4 with Adobe Premiere Pro. Steps to export your video to mp4.Just about every platform and device is designed to work with mp4 videos, which is what makes it one of the most common video formats out there. Because the format is so popular, Adobe makes it easy to export your video as an mp4. Once you finish editing your project, here’s how to export the Premiere Pro file to mp4:
It’ll take a few minutes to export the project — depending on the length of your video. Once the export is complete, you can find your new mp4 video in the file folder you selected. What’s the best export format?The best format for your video largely depends on what you want to do with the file. Although there are some exceptions, mp4 is widely considered the best overall video format because it’s compatible with just about every device and online platform. For example, mp4 files work on everything from phones, computers, and DVD players to streaming and social media sites like YouTube, Instagram, and WhatsApp. In addition to their compatibility, mp4 files compress the video data just enough to make it easily playable without hurting quality. That means your viewers will be able to watch your stunning video regardless of how strong or fast their internet signal may be. Want to find additional video tips and tricks? Discover what more you can do with Premiere Pro to make sure your videos will show everywhere at their best. Instead, create specific renditions of the video for each platform. Think about how your users will engage and interact with the video on the platform you’re uploading to. Questions to ask yourself:
These questions will help you determine how to design your video. For example, on Facebook and Instagram, people usually discover the video within their feed without the audio on. So it’s a good idea to make the first five seconds of your video eye-catching and to include burned-in captions. As Canadian philosopher Marshall McLuhan wrote, “the medium is the message.” And the social media platform has a highly influential impact on the way people perceive the video’s message. So it’s important to think about the platform before you click the “export” button. A couple years ago, I produced one video tutorial a day for five days, each day focusing on specific export settings for a different social-media platform in Premiere Pro. I called it my “5 days of Social.” Below is the updated result of my endeavor, which I hope will still aid your social-media video export workflow.
1. YouTubeYouTube’s video player traditionally works in a 16:9 aspect ratio, which is standard for 1920×1080 FHD and 3840 x 2160 UHD (also known as 4K). But if you have video that is not 16:9 (such as 9:16, vertical), YouTube’s player will now adapt to the size of the video. YouTube’s player is now responsive meaning that it auto-resizes to the pixel dimensions of the native upload. If you upload a vertical video, the player will be displayed in a vertical format and so on. Before you export for YouTube, it’s important to know of a few important duration and file size limits:
When I export for YouTube, whether it be for a standard upload or a YouTube Short, I select the “H.264” format, then select Premiere Pro’s preset “Match Source-Adaptive High Bitrate”. From the Premiere Pro Preset dropdown, you’ll also find five YouTube presets. So you might ask, why not use the YouTube presets?  The reason why is because the new preset “Match Source-Adaptive High Bitrate” will export the highest quality compressed video using the optimal bitrate settings based on the resolution of your video’s timeline settings. So, if you have a 4k timeline, it will export the best 4k video in a compressed .mp4 format, and if you have FHD in your timeline, then it will export the best FHD quality in a compressed .mp4. If you have a vertical 9:16 video in your timeline, using “Match Course-Adaptive High Bitrate” will also export the highest compressed quality for your vertical video. In short, the preset “Match Source-Adaptive High Bitrate” is the new all-encompassing optimal preset for all social video. You can also auto-publish to YouTube by turning on the YouTube blue toggle icon on the left side bar within Premiere Pro’s export settings. This will allow you to sign in to your YouTube channel, choose a playlist, title, description, privacy settings, tags, and upload a custom thumbnail. You can also opt-in to delete the local file after upload.
2. VimeoWhile Vimeo supports almost all types of video files, such as these formats: .mp4, .mov, .wmv, and .avi files. Just like on YouTube, the most common video type for video type is .mp4 and that’s because it’s the most efficient. Just like with YouTube, it’s important to know your file size and duration limits before you export. Unlike YouTube, Vimeo has weekly upload limits based on your membership plan. For example, the Pro plan allows for 20gb of video uploads per week, with no storage limits. The Premiere Pro’s export settings I recommend for YouTube are the same for Vimeo. When you’re ready to export, choose the preset “Match Source – Adaptive High Bitrate” and for format choose “H.264.” H.264 is the standard codec that creates the best balance between high visual quality and small file size. If you ever need to reduce your file size further, you can always open up the Video tab and scroll down to Bitrate Settings and reduce the Target Bitrate [Mbps]. Reducing the target bitrate will reduce the file size of your video. It’s important to know the limits, however, because there are recommended minimums for bitrate depending on the resolution of your video. It’s recommended not to go lower than 10 mbps for FHD and for 4K not below 30 mbps. If you find your not happy with the quality of your video when you upload it to Vimeo, you can try Apple ProRes 422 (HQ) or H.265 (HEVC) export formats for you video. If you need to need more info on these formats, Vimeo’s guidelines provides detailed information for these new export formats. You can also auto-publish to Vimeo from Premiere Pro. Simply check-on “Vimeo” within the left panel in the Export workspace. After you do this, you’ll be able to login to your Vimeo account and, just like with YouTube, you will be able to select who can see or view the video and add tags and a description. 3. FacebookFacebook is now a platform of discovery. Most videos on Facebook delight and entertain, and some videos are designed to lead users to another place on the web. I’ve seen a trend where companies or brands will post derivatives of full-length videos on YouTube on Facebook. Often, this will involve changing the aspect ratio to a square (1:1) 1080×1080 resolution, rather than sticking with the original UHD (16:9) ratio uploaded to YouTube. Just like with YouTube and Vimeo, the Facebook video player is also not restricted to the 16:9 player, meaning it will not add black-bar pillars to the sides of square videos, but will auto-respond to the size of the video you upload. If you are repurposing landscape video into a square format, you can use Premiere Pro’s new auto-reframing tool to quickly transform your sequence into a new aspect ratio. Watch the video below to learn how it works.
Optimal Facebook Video Settings: Format: H.264 video codec, .Mp4 format There is a Premiere Pro Facebook 1080p Full HD export preset — which you should use if you want to export a video with a 16:9 ratio. But, as I mentioned before, many content creators are creating square-format videos for Facebook because it works better for viewing on the Facebook mobile app. In that case, instead of using the Facebook 1080p FHD preset, instead use the “Match Source – Adaptive High Bitrate” (the same as for YouTube and Vimeo). By using this preset, it will export your square video in the correct dimensions and in the highest quality. But before we create an export preset, you need to set up your sequence settings for a 1080 x 1080 Facebook video. Go to “New Item” in your Project Panel and select “New Sequence.” Select “Digital SLR 1080p24.” All you have to do is change the 1920 horizontal to 1080, then hit “Save Preset” and name it “Facebook 1080×1080.” Once you’re done editing your video, go to the Export workspace. select the “H.264” format and select “Match Source – Adaptive High Bitrate.” If you want to auto-publish to Facebook, simply turn on Facebook publishing from the left tab. Then you’ll be able to login, choose the page you want to Publish to, and add a title and description. If you have a captioning layer in Premiere Pro, you can select the “Captions” tab and choose to “Burn the Captions into Video.” I would highly recommend burning your captions into Facebook, as most people watch Facebook videos with the sound off. The captions tab will refer back to the captioning layer you added to your sequence.
4. InstagramDid you know that Instagram accepts almost any type of video aspect ratio? This was news to me! If you’re specifically creating a video for Intagram Reels, however, your video must be in a Vertical (9:16) 1080×1920 pixel resolution. Here are all the specs you need to know: When you’re ready to export your video from Premiere Pro, go to the Export workspace, and just like with the other formats, I recommend using the preset “Match Source – Adaptive High Bitrate.” And if you want to burn-in your captions, go to the captions tab and select “Burn into video.” Since Instagram doesn’t let you upload videos from its desktop version, you need a way to move and save the video file onto your phone. I have an iPhone, so I send the video file to iPhone using Airdrop. Using airdrop, will automatically save it to my camera roll. If you’re using a PC, you can use Dropbox or Google Drive to share the file to your mobile device.
5. TwitterFor Twitter there are not a lot of restrictions, the only limit for video on Twitter is that you cannot upload video longer than 2 minutes and 20 second. Of course you can select a video longer than that, but you’ll need to trim it within the Twitter app before it can be uploaded. For better engagement, Twitter even recommends to keep your videos less than 15 seconds. According to Twitter’s help pages, here are the limitations on resolutions and aspect ratios:
These settings are a bit odd, and not standard, this is why I recommend just sticking with the standard 1920×1080 FHD with Twitter and use the same preset as YouTube, which is “Match Source – Adaptive High Bitrate.” You won’t go wrong with this. As for captions, you can burn in your captions, but Twitter now allows you to upload a caption file (.srt). This will give the viewer the choice to turn your captions on or off. 6. TikTokUnlike the other social media platforms, with TikTok the video format is the most straightforward, because everything is in a vertical (9:16) aspect ratio with a 1080×1920 resolution. Of course, you can make your video using the TikTok app on your mobile phone, but if you’ve editing your video in a separate program like Premiere Pro, you’ll need to airdrop it or use Google drive to send it to your phone for upload. When you’re ready to export your TikTok in Premiere Pro, just like with Instagram, choose the H.264 format and the preset “Match Source – Adaptive High Bitrate” for the highest quality and smallest file size. Here are some important length restrictions for your TikTok videos to consider:
I hope you all found this guide useful. If you have any questions, don’t hesitate to leave them in the comments or contact me directly. I create a new video tutorial every week on my Premiere Gal YouTube channel, so be sure to subscribe to keep up to date with all the latest trends. |
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