What concept refers to the symbols language values beliefs and norms that together constitute a peoples shared way of life social system social structure culture society?

Culture is a term that refers to a large and diverse set of mostly intangible aspects of social life. According to sociologists, culture consists of the values, beliefs, systems of language, communication, and practices that people share in common and that can be used to define them as a collective. Culture also includes the material objects that are common to that group or society. Culture is distinct from social structure and economic aspects of society, but it is connected to them—both continuously informing them and being informed by them.

Culture is one of the most important concepts within sociology because sociologists recognize that it plays a crucial role in our social lives. It is important for shaping social relationships, maintaining and challenging social order, determining how we make sense of the world and our place in it, and in shaping our everyday actions and experiences in society. It is composed of both non-material and material things.

In brief, sociologists define the non-material aspects of culture as the values and beliefs, language, communication, and practices that are shared in common by a group of people. Expanding on these categories, culture is made up of our knowledge, common sense, assumptions, and expectations. It is also the rules, norms, laws, and morals that govern society; the words we use as well as how we speak and write them (what sociologists call "discourse"); and the symbols we use to express meaning, ideas, and concepts (like traffic signs and emojis, for example). Culture is also what we do and how we behave and perform (for example, theater and dance). It informs and is encapsulated in how we walk, sit, carry our bodies, and interact with others; how we behave depending on the place, time, and "audience;" and how we express identities of race, class, gender, and sexuality, among others. Culture also includes the collective practices we participate in, such as religious ceremonies, the celebration of secular holidays, and attending sporting events.

Material culture is composed of the things that humans make and use. This aspect of culture includes a wide variety of things, from buildings, technological gadgets, and clothing, to film, music, literature, and art, among others. Aspects of material culture are more commonly referred to as cultural products.

Sociologists see the two sides of culture—the material and non-material—as intimately connected. Material culture emerges from and is shaped by the non-material aspects of culture. In other words, what we value, believe, and know (and what we do together in everyday life) influences the things that we make. But it is not a one-way relationship between material and non-material culture. Material culture can also influence the non-material aspects of culture. For example, a powerful documentary film (an aspect of material culture) might change people’s attitudes and beliefs (i.e. non-material culture). This is why cultural products tend to follow patterns. What has come before in terms of music, film, television, and art, for example, influences the values, beliefs, and expectations of those who interact with them, which then, in turn, influence the creation of additional cultural products.

Culture is important to sociologists because it plays a significant and important role in the production of social order. The social order refers to the stability of society based on the collective agreement to rules and norms that allow us to cooperate, function as a society, and live together (ideally) in peace and harmony. For sociologists, there are both good and bad aspects of social order.

Rooted in the theory of classical French sociologist Émile Durkheim, both material and non-material aspects of culture are valuable in that they hold society together. The values, beliefs, morals, communication, and practices that we share in common provide us with a shared sense of purpose and a valuable collective identity. Durkheim revealed through his research that when people come together to participate in rituals, they reaffirm the culture they hold in common, and in doing so, strengthen the social ties that bind them together. Today, sociologists see this important social phenomenon happening not only in religious rituals and celebrations like (some) weddings and the Indian festival of Holi but also in secular ones—such as high school dances and widely-attended, televised sporting events (for example, the Super Bowl and March Madness).

Famous Prussian social theorist and activist Karl Marx established the critical approach to culture in the social sciences. According to Marx, it is in the realm of non-material culture that a minority is able to maintain unjust power over the majority. He reasoned that subscribing to mainstream values, norms, and beliefs keep people invested in unequal social systems that do not work in their best interests, but rather, benefit the powerful minority. Sociologists today see Marx's theory in action in the way that most people in capitalist societies buy into the belief that success comes from hard work and dedication, and that anyone can live a good life if they do these things—despite the reality that a job which pays a living wage is increasingly hard to come by.

Both theorists were right about the role that culture plays in society, but neither was exclusively right. Culture can be a force for oppression and domination, but it can also be a force for creativity, resistance, and liberation. It is also a deeply important aspect of human social life and social organization. Without it, we would not have relationships or society.

  1. Distinguish material culture and nonmaterial culture.
  2. List and define the several elements of culture.
  3. Describe certain values that distinguish the United States from other nations.

Culture was defined earlier as the symbols, language, beliefs, values, and artifacts that are part of any society. As this definition suggests, there are two basic components of culture: ideas and symbols on the one hand and artifacts (material objects) on the other. The first type, called nonmaterial culture also known as symbolic culture, includes the values, beliefs, symbols, and language that define a society. The second type, called material culture, includes all the society’s physical objects, such as its tools and technology, clothing, eating utensils, and means of transportation. These elements of culture are discussed next.

Every culture is filled with symbols, or things that stand for something else and that often evoke various reactions and emotions. Some symbols are actually types of nonverbal communication, while other symbols are in fact material objects. As the symbolic interactionist perspective discussed in Chapter 1 “Sociology and the Sociological Perspective” (Links to an external site.) emphasizes, shared symbols make social interaction possible.

Let’s look at nonverbal symbols first. A common one is shaking hands, which is done in some societies but not in others. It commonly conveys friendship and is used as a sign of both greeting and departure. Probably all societies have nonverbal symbols we call gestures, movements of the hands, arms, or other parts of the body that are meant to convey certain ideas or emotions. However, the same gesture can mean one thing in one society and something quite different in another society (Axtell, 1998). In the United States, for example, if we nod our head up and down, we mean yes, and if we shake it back and forth, we mean no. In Bulgaria, however, nodding means no, while shaking our head back and forth means yes! In the United States, if we make an “O” by putting our thumb and forefinger together, we mean “OK,” but the same gesture in certain parts of Europe signifies an obscenity. “Thumbs up” in the United States means “great” or “wonderful,” but in Australia it means the same thing as extending the middle finger in the United States. Certain parts of the Middle East and Asia would be offended if they saw you using your left hand to eat, because they use their left hand for bathroom hygiene.

What concept refers to the symbols language values beliefs and norms that together constitute a peoples shared way of life social system social structure culture society?

Gestures are the signs that we make with our body, such as hand gestures and facial expressions; it is important to note that these gestures also carry meaning. This familiar gesture means “OK” in the United States, but in certain parts of Europe it signifies an obscenity. An American using this gesture might very well be greeted with an angry look.

Some of our most important symbols are objects. Here the U.S. flag is a prime example. For most Americans, the flag is not just a piece of cloth with red and white stripes and white stars against a field of blue. Instead, it is a symbol of freedom, democracy, and other American values and, accordingly, inspires pride and patriotism. During the Vietnam War, however, the flag became to many Americans a symbol of war and imperialism. Some burned the flag in protest, prompting angry attacks by bystanders and negative coverage by the news media.

As these examples indicate, shared symbols, both nonverbal communication and tangible objects, are an important part of any culture but also can lead to misunderstandings and even hostility. These problems underscore the significance of symbols for social interaction and meaning.

Perhaps our most important set of symbols is language. In English, the word chair means something we sit on. In Spanish, the word silla means the same thing. As long as we agree how to interpret these words, a shared language and thus society are possible. By the same token, differences in languages can make it quite difficult to communicate. For example, imagine you are in a foreign country where you do not know the language and the country’s citizens do not know yours. Worse yet, you forgot to bring your dictionary that translates their language into yours, and vice versa, and your iPhone battery has died. You become lost. How will you get help? What will you do? Is there any way to communicate your plight?

As this scenario suggests, language is crucial to communication and thus to any society’s culture. Children learn language from their culture just as they learn about shaking hands, about gestures, and about the significance of the flag and other symbols. Humans have a capacity for language that no other animal species possesses. Our capacity for language in turn helps make our complex culture possible.

To what extent does language influence how we think and how we perceive the social and physical worlds? The famous but controversial Sapir-Whorf hypothesis, named after two linguistic anthropologists, Edward Sapir and Benjamin Lee Whorf, argues that people cannot easily understand concepts and objects unless their language contains words for these items (Whorf, 1956). They explained that language structures thought. Language thus influences how we understand the world around us. For example, people in a country such as the United States that has many terms for different types of kisses (e.g. buss, peck, smack, smooch, and soul) are better able to appreciate these different types than people in a country such as Japan, which, as we saw earlier, only fairly recently developed the word kissu for kiss.

Another illustration of the Sapir-Whorf hypothesis is seen in sexist language, in which the use of male nouns and pronouns shapes how we think about the world (Miles, 2008). In older children’s books, words like fireman and mailman are common, along with pictures of men in these jobs, and critics say they send a message to children that these are male jobs, not female jobs. If a teacher tells a second-grade class, “Every student should put his books under his desk,” the teacher obviously means students of both sexes but may be sending a subtle message that boys matter more than girls. For these reasons, several guidebooks promote the use of nonsexist language (Maggio, 1998). Table 3.1 “Examples of Sexist Terms and Nonsexist Alternatives” (Links to an external site.) provides examples of sexist language and nonsexist alternatives.

Table 3.1 Examples of Sexist Terms and Nonsexist Alternatives

Term Alternative
Businessman Businessperson, executive
Fireman Fire fighter
Chairman Chair, chairperson
Policeman Police officer
Mailman Letter carrier, postal worker
Mankind Humankind, people
Man-made Artificial, synthetic
Waitress Server
He (as generic pronoun) He or she; he/she; s/he
“A professor should be devoted to his students” “Professors should be devoted to their students”

Norms

Cultures differ widely in their norms, or standards and expectations for behaving. We already saw that the nature of drunken behavior depends on society’s expectations of how people should behave when drunk. Norms of drunken behavior influence how we behave when we drink too much.

Norms are the formal and informal rules regarding what kinds of behavior are acceptable and appropriate within a culture.

•Norms are specific to a culture, time period, and situation.

Norms are often divided into two types, formal norms and informal norms. Formal norms, also called mores (MOOR-ayz) and laws, refer to the standards of behavior considered the most important in any society. Examples in the United States include traffic laws, criminal codes, and, in a college context, student behavior codes addressing such things as cheating and hate speech. Informal norms, also called folkways and customs,refer to standards of behavior that are considered less important but still influence how we behave. Table manners are a common example of informal norms, as are such everyday behaviors as how we interact with a cashier and how we ride in an elevator.

Many norms differ dramatically from one culture to the next. Some of the best evidence for cultural variation in norms comes from the study of sexual behavior (Edgerton, 1976). Among the Pokot of East Africa, for example, women are expected to enjoy sex, while among the Gusii a few hundred miles away, women who enjoy sex are considered deviant. In Inis Beag, a small island off the coast of Ireland, sex is considered embarrassing and even disgusting; men feel that intercourse drains their strength, while women consider it a burden. Even nudity is considered terrible, and people on Inis Beag keep their clothes on while they bathe. The situation is quite different in Mangaia, a small island in the South Pacific. Here sex is considered very enjoyable, and it is the major subject of songs and stories.

While many societies frown on homosexuality, others accept it. Among the Azande of East Africa, for example, young warriors live with each other and are not allowed to marry. During this time, they often have sex with younger boys, and this homosexuality is approved by their culture. Among the Sambia of New Guinea, young males live separately from females and engage in homosexual behavior for at least a decade. It is felt that the boys would be less masculine if they continued to live with their mothers and that the semen of older males helps young boys become strong and fierce (Edgerton, 1976).

Other evidence for cultural variation in norms comes from the study of how men and women are expected to behave in various societies. For example, many traditional societies are simple hunting-and-gathering societies. In most of these, men tend to hunt and women tend to gather. Many observers attribute this gender difference to at least two biological differences between the sexes. First, men tend to be bigger and stronger than women and are thus better suited for hunting. Second, women become pregnant and bear children and are less able to hunt. Yet a different pattern emerges in some hunting-and-gathering societies. Among a group of Australian aborigines called the Tiwi and a tribal society in the Philippines called the Agta, both sexes hunt. After becoming pregnant, Agta women continue to hunt for most of their pregnancy and resume hunting after their child is born (Brettell & Sargent, 2009).

Different cultures also have different rituals, or established procedures and ceremonies that often mark transitions in the life course. As such, rituals both reflect and transmit a culture’s norms and other elements from one generation to the next. Graduation ceremonies in colleges and universities are familiar examples of time-honored rituals. In many societies, rituals help signify one’s gender identity. For example, girls around the world undergo various types of initiation ceremonies to mark their transition to adulthood. Among the Bemba of Zambia, girls undergo a month-long initiation ceremony called the chisungu, in which girls learn songs, dances, and secret terms that only women know (Maybury-Lewis, 1998). In some cultures, special ceremonies also mark a girl’s first menstrual period. Such ceremonies are largely absent in the United States, where a girl’s first period is a private matter. But in other cultures the first period is a cause for celebration involving gifts, music, and food (Hathaway, 1997).

Are rituals more common in traditional societies than in industrial ones such as the United States? Consider the Nacirema, studied by anthropologist Horace Miner more than 50 years ago (Miner, 1956). In this society, many rituals have been developed to deal with the culture’s fundamental belief that the human body is ugly and in danger of suffering many diseases. Reflecting this belief, every household has at least one shrine in which various rituals are performed to cleanse the body. Often these shrines contain magic potions acquired from medicine men. The Nacirema are especially concerned about diseases of the mouth. Miner writes, “Were it not for the rituals of the mouth, they believe that their teeth would fall out, their gums bleed, their jaws shrink, their friends desert them, and their lovers reject them” (p. 505). Many Nacirema engage in “mouth-rites” and see a “holy-mouth-man” once or twice yearly.

Spell Nacirema backward and you will see that Miner was describing American culture. As his satire suggests, rituals are not limited to preindustrial societies. Instead, they function in many kinds of societies to mark transitions in the life course and to transmit the norms of the culture from one generation to the next.

Our examples show that different cultures have different norms, even if they share other types of practices and beliefs. It is also true that norms change over time within a given culture. Two obvious examples here are hairstyles and clothing styles. When the Beatles first became popular in the early 1960s, their hair barely covered their ears, but parents of teenagers back then were aghast at how they looked. If anything, clothing styles change even more often than hairstyles. Hemlines go up, hemlines go down. Lapels become wider, lapels become narrower. This color is in, that color is out. Hold on to your out-of-style clothes long enough, and eventually they may well end up back in style.

Values are another important element of culture and involve judgments of what is good or bad and desirable or undesirable. A culture’s values shape its norms. In Japan, for example, a central value is group harmony. The Japanese place great emphasis on harmonious social relationships and dislike interpersonal conflict. Individuals are fairly unassertive by American standards, lest they be perceived as trying to force their will on others (Schneider & Silverman, 2010). When interpersonal disputes do arise, Japanese do their best to minimize conflict by trying to resolve the disputes amicably. Lawsuits are thus uncommon; in one case involving disease and death from a mercury-polluted river, some Japanese who dared to sue the company responsible for the mercury poisoning were considered bad citizens (Upham, 1976).

In the United States, of course, the situation is quite different. The American culture extols the rights of the individual and promotes competition in the business and sports worlds and in other areas of life. Lawsuits over the most frivolous of issues are quite common and even expected. Phrases like “Look out for number one!” abound. If the Japanese value harmony and group feeling, Americans value competition and individualism. Because the Japanese value harmony, their norms frown on self-assertion in interpersonal relationships and on lawsuits to correct perceived wrongs. Because Americans value and even thrive on competition, our norms promote assertion in relationships and certainly promote the use of the law to address all kinds of problems.

Another important value in the American culture is the work ethic. By the 19th century, Americans had come to view hard work not just as something that had to be done but as something that was morally good to do (Gini, 2000). The commitment to the work ethic remains strong today: in the 2008 General Social Survey, 72% of respondents said they would continue to work even if they got enough money to live as comfortably as they would like for the rest of their lives.

The last element of culture is the artifacts, or material objects, that constitute a society’s material culture. In the most simple societies, artifacts are largely limited to a few tools, the huts people live in, and the clothing they wear. One of the most important inventions in the evolution of society was the wheel.

Although the wheel was a great invention, artifacts are much more numerous and complex in industrial societies. Because of technological advances during the past two decades, many such societies today may be said to have a wireless culture, as smartphones, netbooks and laptops, and GPS devices now dominate so much of modern life. The artifacts associated with this culture were unknown a generation ago. Technological development created these artifacts and new language to describe them and the functions they perform. Today’s wireless artifacts in turn help reinforce our own commitment to wireless technology as a way of life, if only because children are now growing up with them, often even before they can read and write.

Sometimes people in one society may find it difficult to understand the artifacts that are an important part of another society’s culture. If a member of a tribal society who had never seen a cell phone, or who had never even used batteries or electricity, were somehow to visit the United States, she or he would obviously have no idea of what a cell phone was or of its importance in almost everything we do these days. Conversely, if we were to visit that person’s society, we might not appreciate the importance of some of its artifacts.

  • The major elements of culture are symbols, language, norms, values, and artifacts.
  • Language makes effective social interaction possible and influences how people conceive of concepts and objects.
  • Major values that distinguish the United States include individualism, competition, and a commitment to the work ethic.

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