The malcolm baldrige national quality award was created by the u.s. government to:

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In just four years, the Malcolm Baldrige National Quality Award has become the most important catalyst for transforming American business. More than any other initiative, public or private, it has reshaped managers’ thinking and behavior. The Baldrige Award not only codifies the principles of quality management in clear and accessible language. It also goes further: it provides companies with a comprehensive framework for assessing their progress toward the new paradigm of management and such commonly acknowledged goals as customer satisfaction and increased employee involvement.

A version of this article appeared in the November-December 1991 issue of Harvard Business Review.

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The Malcolm Baldrige National Quality Award (MBNQA) is a presidential award that is presented annually to organizations that demonstrate the highest levels of quality and performance excellence. Awards may be presented in six different categories:

  • Manufacturing
  • Service company
  • Small business
  • Education
  • Healthcare
  • Nonprofit and Government

The Baldrige Award, established by Congress in 1987, was designed to raise awareness of quality management and recognize US companies that have implemented successful quality management systems. The US Commerce Department’s National Institute of Standards and Technology (NIST) manages the award.

How does the national Baldrige program relate to a state level program?

NCAfE is a member of the Alliance for Performance Excellence, a non-profit organization dedicated to enhancing the growth and sustainability of Baldrige-focused programs by serving its members. Key stakeholders include Baldrige focused programs, organizations wanting to improve, and key partners including the Baldrige Foundation and the national Baldrige Performance Excellence Program. The Baldrige Program administers the Malcolm Baldrige National Quality Award.

How do we apply for the Malcolm Baldrige National Quality Award?

Organizations that receive the top performance excellence award from NCAfE are eligible to apply for the national Baldrige Award during the following year’s awards cycle. //www.nist.gov/baldrige/baldrige-award

What are the Baldrige Criteria?

The Baldrige Criteria for Performance Excellence includes:

  1. Leadership: How upper management leads the organization, and how the organization leads within the community.
  2. Strategy: How the organization establishes and implements its strategy.
  3. Customers: How the organization builds and maintains strong, lasting relationships with customers.
  4. Measurement, Analysis, and Knowledge Management: How the organization uses data to support key processes and manage performance.
  5. Workforce: How the organization supports and engages its workforce.
  6. Operations: How the organization designs, manages and improves key work processes to deliver value to customers.
  7. Results: How the organization performs in terms of customer satisfaction with products and services, workforce engagement, leadership and governance, finances, and how the organization compares to its competitors.

How are Malcolm Baldrige National Quality Award recipients selected?

The process for the Malcolm Baldrige National Quality Award is very similar to the NCAfE state excellence award. Steps include:

Independent and Consensus Review
A team from the Board of Examiners is assigned to your award application.

Independent Review: Members of the team individually review your application against the Criteria for Performance Excellence to identify and document strengths and opportunities for improvement.

Consensus Review: Led by a senior examiner, the team conducts a series of reviews, first virtually through a secure website and then through focused conference calls. Through these reviews, the team reaches consensus on feedback and scores. Based on these reviews, the Judges’ Panel determines which organizations receive site visits.

Site Visit Review
Organizations receiving site visits provide updates for all results in the application. Led by a senior examiner, a team of examiners visits the organization to verify and clarify the information in the application. Site visits consist primarily of a review of pertinent records and data, as well as interviews. The team submits a report to the Judges’ Panel.

Judges’ Review
The Judges’ Panel conducts final reviews and recommends award recipients to the director of NIST, who conveys the recommendations to the Secretary of Commerce. The Commerce Secretary and the NIST Director determine whether recommended award recipients are appropriate role models and should receive the award. The purpose of this determination is to help preserve the award’s integrity. The Judges’ Panel also recommends non-award-recipient organizations that will be recognized for having one or more category best practices. In determining role models, NIST checks records on site-visited applicants and their highest-ranking officials to verify compliance with legal and various regulatory requirements. The Commerce Secretary then selects the award recipients.

Feedback Reports
Members of the Board of Examiners prepare feedback reports detailing organization-specific strengths and opportunities for improvement based on the organization’s responses to the Criteria for Performance Excellence. Each organization receives a feedback report when it exits the process: after Consensus Review, after Site Visit Review, or when it is selected as an award recipient.

Award Ceremony
The President of the United States traditionally presents the awards.

Who are some of the past North Carolina winners?

Iredell-Statesville Schools, 2008
Premier Inc. 2006

May an organization hire a consultant or advisor to help prepare answers for the Baldrige application?

NCAfE does not make any recommendations about the use of third-party advisors or award application consultants. However, we are aware that some organizations find it beneficial to work with consultants to understand and apply the Baldrige framework to their own operations.

Supplying Volunteer Examiners
The Board of Examiners works best when there is a healthy balance of new and experienced examiners, so we encourage organizations to send us examiners who have served in the past, in addition to those who are new to the program. Many examiners return year after year, because they find their service to the Baldrige Awards Program an unparallelled professional development experience, as well as an opportunity to benchmark and network. To help maintain a robust and active workforce, we rely on award applicants to provide examiners for the next award cycle. Employers find that having examiners on staff enables them to integrate the Criteria’s improvement framework more quickly and accelerate the quest for excellence.

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How to Apply | Award Cycle Overview | Is Your Organization Eligible | Award Process Fees | The Feedback Report

Improve Performance and Get World-Class Results

The Malcolm Baldrige National Quality Award® is the highest level of national recognition for performance excellence that a U.S. organization can receive. The award focuses on performance in five key areas:

  • Product and process outcomes
  • Customer outcomes
  • Workforce outcomes
  • Leadership and governance outcomes
  • Financial and market outcomes

Organizations don't receive the award for specific products or services. To receive the award, an organization must have a system that

  • ensures continuous improvement in overall performance in delivering products and/or services
  • provides an approach for satisfying and responding to customers and stakeholders

Benefits of Applying

Applicants for the Malcolm Baldrige National Quality Award (MBNQA)—those that have received the award and those that haven't—say the Baldrige evaluation process is one of the best, most cost-effective, most comprehensive performance assessments your organization can find. In annual surveys conducted by the Judges Panel of the MBNQA, applicants have noted many benefits of applying for the award.

About the Award

Up to 18 awards are given annually across six eligibility categories: manufacturing, service, small business, education, health care, and nonprofit. Award recipients that are nominated for a subsequent award are not included in the total cap of 18.

Award recipients must share information about their exceptional performance practices with other U.S. organizations, but they don't need to share proprietary information, even if they included this information in their award applications. The principal mechanisms for sharing information are the annual Quest for Excellence® Conference, and the Baldrige Fall Conference (held in collaboration with state local Baldrige-based programs). Sharing beyond the Quest for Excellence Conference is voluntary.

Site-visited organizations that are not recommended for the award may be recognized for category best practices. Best practices identified by the Judges Panel in the Baldrige Criteria process categories are eligible for recognition. To receive this recognition, an applicant's overall organizational performance in the identified category must demonstrate mature processes that are linked to the appropriate organizational results, demonstrating favorable levels and trends. Also, the applicant organization must have credible performance across all categories. An applicant may be recognized for more than one category best practice or for none at all. Organizations receiving such category recognition will present at the Quest for Excellence Conference following their recognition. Such organizations are recognized in the annual award ceremony program, but not on stage, and the Baldrige Program highlights them on our website and in a press release.

The Baldrige Program keeps the identity of all applicant organizations confidential unless they receive the award or category best-practice recognition. We treat all information submitted by applicants as strictly confidential, and we have numerous protocols and processes in place to protect applicants and ensure the integrity of the award.

What Organizations Are Saying

best comprehensive audit you can get

Arnold Weimerskirch, Former Chair, Baldrige Award Panel of Judges, and Vice President of Quality, Honeywell, Inc.
__________________________________

The application and review process for the award is the best, most cost-effective, and comprehensive business health audit you can get.

Resources

Purchase Baldrige Excellence Framework Business/Nonprofit, Education, Health Care 
Baldrige Process Calendar
Changes and Reminders
Application Content and Format
Baldrige Process Integrity

Related Links

Baldrige Award Recipient Listing
Baldrige Impacts
Self-Assessing Your Organization
Baldrige Improvement Tools
Testimonials
Baldrige FAQs

Created February 18, 2010, Updated October 6, 2021

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